Vocational School Boosts Enrollments by 11% in Just 4 Months with SEO

The Ambition

South Texas Vocational Technical Institute (STVT), a network of vocational schools, faced significant challenges in student acquisition. Their over-reliance on low-quality, expensive affiliate leads led to:
Low close rates: Affiliate leads rarely converted into enrollments.
High student churn rates: Students acquired through these leads often dropped out.
Dependency on external sources: Limited control over the lead pipeline, making it difficult to scale enrollment efforts.
STVT aimed to replace affiliate leads with high-quality organic SEO leads. They partnered with Level Agency with the ambitious goal of increasing enrollments and improving marketing ROI within just 4 months—starting with one of their five schools.

The Approach

Level Agency developed a customized SEO “Dream Plan” to address STVT’s challenges and lay the foundation for scalable, organic growth. The plan consisted of four key initiatives:

Increase Website Authority
Improved technical SEO infrastructure to boost credibility with search engines.
Built high-quality backlinks to enhance domain authority.
Improve Keyword Rankings
Conducted in-depth keyword research to identify high-value terms used by prospective students.
Optimized website content to target these keywords and drive relevant traffic.
Grow Organic Traffic
Enhanced on-page SEO to make pages more engaging and crawlable.
Created content clusters to establish authority for key educational programs and attract new users.
Boost Enrollment Numbers
Focused on conversion rate optimization to turn traffic into qualified leads and enrollments.
Simplified the user journey to make it easier for prospective students to take action.

The Results

In just 4 months, Level Agency delivered impressive outcomes for STVT:
Enrollments: Increased by 11%, showcasing improved lead quality and conversion rates.
Organic Traffic: New user traffic grew by 88%, significantly broadening reach.
Page One Keywords: Achieved an 80% increase in first-page keyword rankings, boosting visibility.
Website Authority: Improved by 10%, enhancing credibility with search engines.
Calls from Google Listings: Increased by an incredible 119%, reflecting the success of local SEO.
Conversion Rate: Improved by 42%, demonstrating the effectiveness of the optimized user journey.

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