The Consumer Behaviors Shaping the Next Generation of Mobile Experiences
Deliver amazing personal experiences everywhere, now. From Think with Google:
“For us as marketers, that means consumer expectations are higher than ever. We’re no longer competing with the best experience in our respective categories. We’re now competing with the best experience a consumer has ever had.”
Level Insight:
- 53% of people will abandon a site if it takes more than 3 seconds to load. This is the bare minimum and is the easiest of the three to which marketers can comply by taking basic precautions like optimizing images for the web. At Level, we use tools to optimize all images for web to ensure that even the most image-laden sites load quickly.
- 89% of marketers reported that personalization increased revenue. With the amount of data that consumers are willingly sharing on social media, searches, emails, and e-commerce sites, they expect to get something out of it. Marketers who utilize this data to inform communications with the customers find that they use the right medium to deliver the right message at the right time. At Level, data-driven decision making is part of our creed. Data informs our decisions of how to find, reach, and convert your target audience. That’s the promise of 21st century digital marketing.
- 63% of people expect brands to deliver a consistent experience in every interaction. They want to communicate with ease whether online or offline — digitally or in person. The experience of interacting with the brand — whether it is passively consuming information or actively engaging to make a purchase — should be consistent across all channels a brand’s customers use.
- Brands that deliver a fast, consistent, personalized experience are positioned for success in this increasingly digital world.
